- About Us
- Best Practice
- Contact Us
CST was designed to differentiate tourism sector businesses based on the degree to which they comply with a sustainable model of natural, cultural, and social resource management. CST is regulated by the Costa Rican National Accreditation Commission and consists of a scale of five "levels" of sustainable tourism achievement.
The DoubleTree Resort by Hilton Hotel Central Pacific-Costa Rica is set on a quiet beach at the foot of a hillside on the south west coastline of Puntarenas, 50 minutes from the capital of San Jose.
The staff worked hard to achieve the certification, saying the project felt different because its impact wasn’t specifically measurable by revenue, but rather by sustainable actions, activities, policies, and procedures that would lead to a greater differentiation and a bigger impact on their guests and the community. They were rewarded when they obtained the 4th level of Certification.
For the DoubleTree by Hilton team, the certification aims to create a sustainable culture in their leadership, team members, guests, and the community. It is proof of the DoubleTree CARE Culture and how they strive to be the best – for guests, community, and team members.
Ricardo Rodriguez, General Manager, said, “We worked hard as a team to meet all of the requirements, and we established new rules and procedures for many actions that happen at our hotel. We created a community event called, “Banana Ride,” where we invited everyone for a fun stroll along the beach, and the profits went to a Macaw Sanctuary. We replaced lighting switches with card-operated mechanisms to save energy and we started our recycling strategy. We performed many more sustainable actions as a team and our efforts paid off.”
The Costa Rican Board of Tourism explains, “Sustainable tourism is not just an idea or an answer to the demand. It must be understood as a prerequisite for competitive success now and in the future.”
Ricardo Rodriguez notes, “This is why every day we keep growing our efforts to focus on sustainability and operate hand-in-hand with our community. Yesterday’s strategies won’t work in today’s world, and today’s alternatives will surely expire tomorrow."