Carlson Rezidor holds 11th successful Responsible Business Action Month
Staff at Radisson Blu Hotel, Bristol cycled 50 miles to raise money
In September Carlson Rezidor Hotel Group held its 11th Responsible Business Action Month during which the group’s hotels across Europe, the Middle East and Africa raised over €340,000.
Collectively, hotels and employees organised more than 700 activities and donated over €340,000 for World Childhood Foundation and a range of local charities. World Childhood Foundation is an organisation under the patronage of Queen Silvia of Sweden and focuses on aiding children at risk of abuse and exploitation.
Wolfgang M. Neumann, President & CEO of Rezidor said, “Responsible Business is an integral part of our group. We genuinely care and we act accordingly. We have raised more funds at this year’s Responsible Business Action Month than ever before, and I want to thank each and every one of our 40,000 Rezidorians who have contributed, reached out and made a difference. We are committed to operating sustainably and we support the hundreds of local communities we work in.”
Carlson Rezidor’s many innovative fundraising and volunteering actions included:
- 10,000 employees volunteering their time for projects in their local community such as homeless shelters, soup kitchens, orphanages, etc.
- “The Box Appeal” charity drive in the Middle East included 15 Radisson Blu and Park Inn by Radisson hotels in six countries who distributed 20,000 boxes filled with necessities to labourers and people in need. This equals a donation in kind of about €400,000.
- A great family day took place in three cities (Moscow, Sochi and St. Petersburg) with 17 hotels and 1,000 participants, who raised €35,000 for a children’s charity in Russia.
- Three Carlson Rezidor hotels in Amsterdam organised an 18-hole Street Golf event in the business park around the Schiphol Airport hotels. To top it off, golfers could try to land a golf ball in a convertible car parked 100 metres away. The event raised €15,000 for Ronald McDonald Huis Vumc, a home close to the hospital for families of children struck with serious diseases
- The Carlson Rezidor Hotel Group published a photobook, called “SHE”, featuring images of strong African women. “SHE” is dedicated to World Childhood Foundation. The book was sold in hotels and given as a gift to corporate clients and partners. “SHE” photos were taken by Carlson Rezidor team member Nicole Cambré, Vice President Legal of Rezidor.
- In the spirit of keeping a healthy mind in a healthy body, over 700 employees ran or walked for charity. The Poland Business Run which was co-organised by the Radisson Blu Hotel, Krakow took place in five cities. The event raised €180,000 to purchase artificial limbs for disabled young people.
- The Radisson Blu Media Harbour Hotel, Düsseldorf organised a gala event and art auction for the 25 year anniversary of Make A Wish foundation and raised €65,000.
- The group launched a social media campaign, called “Unselfish Selfies” to raise awareness and promote support for local communities and World Childhood Foundation: #unselfieradissonblu; #unselfieparkinn
Carlson Rezidor is a member of the International Tourism Partnership and their award-winning Responsible Business programme dates back to 1989. The programme’s three core areas ensure that they care for guests, their people and the planet and act in an ethical way: Think Planet: minimising their environmental footprint; Think People: taking care of the health and safety of guests and employees; and Think Together: community action and business ethics.
Rezidor has received multiple awards and accolades for being an innovative leader in sustainability practices, responsible business, and for its safety and security programme. More than 70% of their hotels across EMEA are eco-labelled, and they are committed to a target of 100% by the end of 2015. Since 2010, the group has been named one of the Most Ethical Companies Worldwide (by Ethisphere Institute).
In 2014, the group’s CEO announced the company’s focus on developing more women in leadership positions as part of its employee value proposition (Our Promise). The group aims to have 30% of its senior leadership position taken up by women, by the end of 2015.