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Throughout March, Hilton Team Members, franchise employees and guests from 900 communities around the world participated in more than 1,500 environment-focused projects under the concept that small, simple actions build up to something much larger.
From low carbon cocktail coolers, aimed at educating customers on ways to reduce carbon output, to programmes reducing hotel food waste, Earth Month helps the company to highlight the innovative ways in which Hilton teams are making a positive impact.
Maxime Verstraete, vice president of sustainability, Hilton Worldwide said, “For the past five years we have had overwhelming enthusiasm and participation in World Wildlife Funds (WWF) Earth Hour, so we decided to expand our impact by building on something we already knew our teams and guests cared about and actively engaged in. Water, energy, food, commodities, waste requirements and other factors significantly impact our business every day. For this reason, every individual can be part of making a difference in the over 4,600 communities where we are present.”
It's through efforts at every Hilton hotel that the group is able to reduce its environmental footprint. Through LightStay, Hilton's proprietary Corporate Responsibility measurement platform, the company has been able to track usage, identify major opportunities for change and reduced energy use by 14.5%, water use by 14.1%, waste output by 27.6% and carbon output by 20.9% (since 2009.)
Hotels of any size anywhere in the world can also track, measure and work to reduce their own carbon footprints using ITP's HCMI (Hotel Carbon Measurement Initiative), and they can benchmark their footprints against other hotels in the region using the Hotel Footprinting Tool.