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This global solidarity project is part of NH Hoteles' Social Action Up! for the People initiatives, which this year involves both customers and employees to help the most vulnerable specially at Christmas time. All the company's employees will be involved voluntarily, collecting and donating toys and non-perishable food to different NGOs.
The Christmas for Everyone solidarity campaign is already an NH Hoteles tradition. However, given Spain’s current economic and social situation, this year NH Hoteles has decided to go a step further, widening the campaign to five hotels in Madrid and Barcelona, to extend its solidarity network and involve its customers and residents as well.
The NH Eurobuilding, NH Príncipe de Vergara and NH Prisma in Madrid and the NH Constanza and NH Podium in Barcelona will be the collection points for food and toys where both customers and residents in each of the hotel neighbourhoods who want to contribute to this Christmas for Everyone campaign can bring their donations. These establishments will have signs outside to encourage people to enter and collaborate, plus simple collection boxes in the foyer.
NH Hoteles has chosen Red Cross Spain as it is preferred NGO for channeling donations in Spain, because of its action plan for the crisis helping people in situations of extreme vulnerability and its current involvement in various Social Action projects with NH.
As part of its Corporate Responsibility policy, throughout 2012, NH Hoteles has launched an effective global Social Action strategy that encourages employee involvement, identifies opportunities and promotes a large number of responsible projects.
There are three different lines of action in NH Hoteles’ Social Action plan encompassed under the slogan Up! for the People: Up for Opportunities, an international work training and experience programme for young people at risk of exclusion and disabled people in the Company's hotels, Up! for Volunteering, a Corporate Volunteer proposal which includes this initiative and Up! for Hospitality, through which special rates are offered and products and services donated to NGOs and Foundations.