Rezidor partners with children’s charity

Variety Launch GM Picture

The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide can proudly announce a two-year partnership with Variety, the children’s charity.

Over 2,500 staff from the group’s hotels in the UK will come together to raise money for Variety in order to improve the lives of children and vulnerable young people throughout the UK; as part of Carlson Rezidor’s continued support of local communities.

Each of the 32 participating hotels will offer guests and members of the local community the opportunity to donate to Variety through a number of initiatives such as collections in hotels, charity fundraising events and other staff driven activities. There will also be extra fundraising efforts nationally in September 2013, in line with the Group’s 10th annual Responsible Business Action Month.

Variety is committed to helping sick, disabled and disadvantaged children. The charity provides wheelchairs, coaches and specialist equipment as well as supporting children’s hospitals and youth clubs, offering outings, special events and treats to vulnerable young people. The partnership with the Rezidor Hotel Group will provide an opportunity for individual Radisson Blu and Park Inn hotels to come up with creative and entertaining ways to raise money. The proceeds from these dedicated events will be donated to Variety.

Richard Moore, Area Vice President UK and Ireland, comments:

“Carlson Rezidor is thrilled to have signed a nationwide partnership with Variety. Variety is a brilliant cause and we hope our collaboration will help to enrich the lives of those disadvantaged young people in our local communities. We are confident that this partnership can raise vital funds that will make a real difference.”

As part of this recently signed partnership, Radisson Blu, Park Inn by Radisson and Hotel Missoni have also announced a new initiative called “Quids for Kids” as part of a recently signed partnership with Variety, the Children’s Charity. The scheme will support Carlson Rezidor’s worldwide commitment to children by adding an optional £1 charge to guests’ bills, which will be shared equally between Variety, the Children’s Charity, and Carlson Rezidor’s corporate charity, the World Childhood Foundation.

The national ‘Quids for Kids’ campaign will complement the fundraising initiatives that already take place locally at Radisson Blu and Park Inn by Radisson hotels. The fundraising will run in 33 participating hotels throughout the UK, in partnership with Variety and the World Childhood Foundation, and demonstrates the continuing commitment throughout Carlson Rezidor hotels to supporting the vital work these charities carry out.

Guests staying at participating hotels will be asked at check-out if they would like to add a donation of £1 to the total of their bill.

Laurence Davis, Chief Barker at Variety, the Children’s Charity, said “‘Quids for Kids’ is a fantastic initiative which will greatly improve the lives of the many sick, disabled and disadvantaged children whom we support at Variety. A £1 donation is a small gift that eventually makes a tremendous difference, and we are grateful for this support from Carlson Rezidor.”

For more information go to www.variety.org.uk and see the ‘Carlson Rezidor Loves Variety” Facebook Page at: http://www.facebook.com/pages/Carlson-Rezidor-loves-Variety/154370618049998

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