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The government program, launched in 2011 by President Obama, calls on commercial businesses and industrial facilities to reduce their energy intensity by 20% by 2020. This program aligns with the company’s goals to reduce carbon emissions by 16% by 2017 and by 20% by 2020. Additionally as of 2012, Wyndham Worldwide has reduced its global footprint in over 40 countries of its owned, managed and leased assets by 11.7% based on carbon per square footage.
Wyndham Worldwide has managed to reduce its energy through:
“Our work in sustainability is a tremendous collaboration across all key stakeholders – shareholders, employees, customers, franchisees, suppliers and community partners - who not only develop ideas with incredible potential, but also transform them into tangible results and drive leadership in the industry,” said Faith Taylor, senior vice president sustainability and innovation, Wyndham Worldwide.
Following are highlights of the company’s featured projects in the Better Buildings Challenge:
The Wyndham Green Toolbox
Wyndham Worldwide recognized that in order to lead the sustainability charge, it had to figure out how to effectively measure the results of its efforts across its diverse global portfolio. Motivated by a long-term goal to reduce company-wide emissions, establishing a uniform methodology to measure and report carbon emissions at a wide range of hospitality and office locations was no easy task.
Enter the Wyndham Green Toolbox, a proprietary designed, state-of-the-art eco-software program that allows both owned and managed properties, as well as independently owned and operated, franchised properties within the Wyndham Worldwide portfolio, to track and measure environmental impact, and enable the company to set performance targets. The Toolbox provides users with resources and tools to reduce energy use, and advance the Company’s global sustainability efforts.
Wyndham Vacation Ownership: One of the industry’s first certification programs
To improve energy efficiency and implement sustainable practices, Wyndham Vacation Ownership (WVO), the company’s timeshare business unit, created the WVO Green Certification Program, one of the first for the industry. The certification tracks 27 requirements in categories such as energy use, water use, waste reduction, indoor air quality, and education.
Adopted company-wide, the program requires a minimum basic certification for all Wyndham timeshare properties. Mandatory requirements are low or no-cost operational measures, or measures which have a payback of less than two years. Many of the “advanced” certification items are more capital intensive, and can be earned at the Silver, Gold and Crystal levels. In 2012, 63% of WVO resorts (133 properties) earned the "Basic", "Silver", “Gold” or “Crystal” achievement levels. In 2013, WVO anticipates 160 properties will be certified.
Wyndham Hotel Group: A Green Franchisee Advisory Board member leading the charge in Ukiah, California
The Wyndham Hotel Group Green Council establishes meaningful guidelines for franchisees, across all of its brands, to reference as they implement green practices.
Guided by those core measures, the Super 8 Ukiah, demonstrates excellence in the adoption of sustainable systems by:
As a result of the energy efficiency measures implemented, the the property received the Energy Star Label in 2012. The esteemed ranking is awarded to buildings that score 75 or above, indicating they are in the top 25% of buildings across the nation. In addition, the property is pursuing both LEED Certification and Green Key Certification, prominent rating systems that recognize green buildings.
Additionally, the Super 8 Ukiah is a member of the Green Franchisee Advisory Board. In 2010, Wyndham Hotel Group formed The Green Franchisee Hotel Advisory Board, which includes 24 cross-brand hotel owners and general managers. The group shares green practices to advance sustainability in the hotel group portfolio.
For more information on Wyndham Worldwide’s showcase initiatives, please visit the U.S. Department of Energy’s Better Buildings Challenge website