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Add Colour to Lives is a responsible business project from Park Inn by Radisson hotels, focusing on helping at risk young people. The project launched in hotels across Europe, the Middle East and Africa, working with acclaimed muralist, street artist and educator, Joel Bergner and aims to celebrate the positives in disaffected youth.
Marking the launch of the long-term project, a coordinated social action art campaign - #addcolourtolives - brings together disaffected and vulnerable young people from local communities across the region.
Throughout September - Radisson’s Responsible Business Action Month - Joel Bergner is visiting five cities and Park Inn destinations (Malmo, London, Brussels, Cologne and Cape Town), and along with the hotels, is partnering a local youth-at-risk organisation to design and create a collection of huge public murals to celebrate the positives in disaffected young people and empower them through art. The aim is to give a voice to those who often go unheard; street kids, the marginalised, those from deprived backgrounds.
Inge Huijbrechts, Vice President Responsible Business for Carlson Rezidor said, “Being part of the local community fabric and giving chances to young people in the cities in which we work is important to us. Young people, who have had a difficult start to life, are being engaged to create some positive and awe-inspiring work on the walls of the cities where they live.”
The project recently visited London at the Park Inn Heathrow and came alive through the efforts of an incredibly enthusiastic and motivated team from Green Corridor, a charity with the primary aim of reducing social exclusion and improving education opportunities in some of West London’s poorest areas. Green Corridor offers young people the opportunity to expand skills, experience and qualifications through land-based activities.
In a barn on the outskirts of London’s Heathrow Airport, Joel led a workshop with young people from Green Corridor, where together they explored the social issues that are important to them, inspiring the design of a large-scale mural.
The participants spent the week developing and creating the piece of art to express and communicate their hopes, dreams, opinions, and feelings to the wider world - supported by Joel and team members from the Park Inn by Radisson hotel in Heathrow.
“It was an incredible experience to see our young people embrace an opportunity to tell their story through colour and art; the end result took our breath away. We know our work at Green Corridor makes a difference but to see it so vibrantly and visually displayed with such a personal touch, through the hands of those we work with, was both humbling and overwhelming. It made us extremely proud,” said Jean Rolfe, CEO, Green Corridor.
The final result, Seeds of Change, is a bold and spectacularly striking piece, depicting a number of powerful messages across three important threads: Recognise the past, appreciate the present, and look forward to the future.
Green Hotelier was privileged to be present at the unveiling of the mural, in a celebration with Joel, the young people, their family members, Green Corridor representatives, and team members from the Park Inn by Radisson. The art work will be transferred to the Park Inn by Radisson Hotel & Conference Centre, London Heathrow, where it will be proudly displayed for guests and visitors to enjoy, before a more permanent local public setting is found.