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Wolfgang Neumann, President and CEO, emphasises that these pillars are integral to the companies 4D strategy - to develop talent, delight guests, drive the business and deliver results. Think Planet creates bottom line savings, Think People keeps employees and guests healthy and happy and Think Together ensures that expansion and development benefits local communities. One of the many examples of this is Rezidor's support of Youth Career Initiative, which we're delighted to see in Neumann's opening statement,
To further drive people development initiatives in emerging markets Rezidor became a lead partner of the Youth Career Initiative, a recognised programme that offers traineeships and trainings to underprivileged youngsters.
For those that need persuading, Rezidor's report does a very good job at explaining why responsible business should be at the core of anyone operating in the travel industry. With an estimated 9% contribution to the global GDP in 2012*, there is no denying the social, economic and environmental impact of the industry. Rezidor highlights three critical trends and impacts that directly effect their business and stakeholders:
But it's not all about aspiration. Rezidor's Responsible Business Report is full of very tangible achievements. Here are a few that stood out for us:
For more information and case studies download a copy of Rezidor's Responsible Business Report. Read more about Rezidor's Think Planet Initiative here and find out all about Youth Career Initiative here.
*World Tourism and Travel Council statistics