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EARTH, standing for Environmental Awareness & Revival at Taj Hotels, reinstated a companywide commitment to sustainability five years ago. Taj selected EarthCheck to monitor EARTH and keep the group's sustainability efforts on track through improvement reports and independent assessments. These latest certifications highlight the success of this ongoing drive. Taj Hotels will continue to map the best practices under EARTH and drive them across all areas of operations and new product development in the group.
Amongst new sustainability initiatives and 41 new CSR projects, the Taj Group plans to strengthen its commitment to water conservation. The water consumption of all hotels in the Taj portfolio will be recorded and reviewed on a regular basis, with a focus on increasing rain water harvesting, water recycling and reuse and ensuring zero water discharge into municipal sewers.
Mr. Raymond Bickson, MD & CEO, The Taj Group of Hotels said "The Taj Group reiterates its focus on energy and water conservation and societal development. The milestones achieved today reaffirm and demonstrate our commitment towards building sustainable livelihoods. Our goals are also in line with the Tata ethos of keeping communities at the heart of doing business."
Within five years, the nine certified Taj hotels have:
"What is commendable is that the Taj Group has maintained this benchmarking for five years without wavering. This length of time and the growing number of Taj hotels now engaged with EarthCheck shows absolute commitment to quality external benchmarking" said Mr. Stewart Moore, CEO of EarthCheck and EC3 Global.
The nine properties that have been Gold certified include, Taj Exotica Resort & Spa in the Maldives; Taj Exotica, Goa; Vivanta by Taj - Ambassador, New Delhi; Rambagh Palace in Jaipur; Taj West End Hotel, Bangalore; Taj Lands End in Mumbai, Vivanta by Taj - M G Road, Bangalore; Vivanta by Taj - President, Mumbai and Blue Sydney A Taj Hotel.