Wyndham reveals responsible business successes in CSR report
Wyndham HQ recognised for its environmental efficiency
Wyndham Worldwide launched the 2015-2016 Corporate Social Responsibility (CSR) Report in January, detailing progress in their philanthropy, environmental sustainability, human rights and ethics, diversity and inclusion, and associate wellness programmes.
The company works with the International Tourism Partnership, collaborating with the other thirteen member global hotel groups to drive sustainable action in the industry.
Within the last year, Wyndham began tracking progress towards the United Nations Sustainable Development Goals (SDGs) framework, re-launched the Wyndham Worldwide Charitable Foundation and philanthropy programmes to improve future generations around the world, and continued its commitment to diversity with a 16.2% diverse spend rate.
Stephen P. Holmes, chairman and chief executive officer, Wyndham Worldwide said, “Since our launch in 2006, we have been guided by our core values, consistently aligning our business and financial performance with the responsible way we operate to drive value for those around us. We make every decision based on these principles, continually striving to do what's right – not just what's expected.”
The annual Wyndham Worldwide CSR report is prepared in accordance with the Global Reporting Initiative and aligned with the UN Sustainable Development Goals framework. For the fourth year in a row, Wyndham Worldwide was named the Dow Jones Sustainability Index hospitality leader in North America for its environmental, social and governance strategies.
- Environmental Sustainability: Wyndham Worldwide prioritises environmental sustainability in the communities where it operates; a vital element of its long-term business success. Wyndham has achieved a 22% reduction in carbon emissions and 18% reduction in water consumption since 2010. In partnership with the Arbor Day Foundation, the company improved its biodiversity by planting over one million trees.
Wyndham Worldwide has earned top scores for the U.S. Environmental Protection Agency's (EPA's) ENERGY STAR rating of its corporate headquarters buildings, has been named a CDP Climate Change leader for its environmental management and named one of Newsweek's Top 100 Green Companies in America.
- Human Rights & Ethics: Combatting human trafficking and protecting human rights in the communities Wyndham Worldwide touches is a major priority for the company. In partnership with the Polaris Project and ECPAT-USA, Wyndham provides owners and franchisees the tools to identify human trafficking through training and awareness campaigns.
In addition, Wyndham has established a global network of Compliance Champions to provide guidance for associates on acceptable standards of business conduct, as well as providing leadership development programmes to embed compliant and ethical decision making into everyday business. As a result, the company has been named the World's Most Ethical Company by Ethisphere Magazine.
- Diversity & Inclusion: Diversity is at the heart of the company. Travel enables people of varied nationalities and backgrounds to meet and experience different cultures, raising our collective understanding and appreciation for each other around the world. Wyndham is a recognised leader in diversity and has been named among the Diversity Inc Top 50 Companies for Diversity four years in a row, and also among the Top 10 for supplier diversity, achieving a 16.2% diversity spend rate in 2016.
Wyndham Worldwide has also been recognized by the Human Rights Campaign as one of the "Best Places to Work for Lesbian, Gay, Bisexual and Transgender (LGBT) Equality," as a Top 50 Company for Latinas by LATINA Style, and by the Hispanic Association on Corporate Responsibility.
- Associate Wellness: Wyndham Worldwide's signature Be Well programme – recognised by the U.S. Surgeon General for reducing health care disparities – supports the company's associates and their families' physical, emotional and financial well-being. Wyndham is committed to helping associates and their families achieve their health and wellness goals, and in 2016, 42% of Wyndham associates earned wellness credits by completing health assessments which in turn lowered their medical costs.
- Philanthropy: In 2016, the company re-launched the Wyndham Worldwide Charitable Foundation and established a global partnership with Save the Children to improve the lives of future generations around the world through conservation, education and wellness. The partnership has provided over 250,000 students with educational materials.
Reflecting Wyndham Worldwide's culture of giving and service, last year Wyndham Rewards members donated over 8.4 million loyalty points to charities; timeshare owners donated over 200,000 units of food to community food banks; and more than 3,500 Wyndham associates participated in at least one full-day volunteer activity.
Wyndham is consistently named among the hospitality industry's best places to work, earning recognition as a global leader in all five of the company's CSR focus areas. The company regularly evaluates the efficacy of its programmes while deepening its connections to the communities in which it operates.
Faith Taylor, senior vice president, corporate social responsibility said, “We continue to provide leadership and improve the shared value of CSR at Wyndham Worldwide. We're constantly challenging our thinking of what success looks like in delivering great experiences for our customers, results for our shareholders, and service to the world around us.”
For more information on the Wyndham Worldwide 2015-2016 Corporate Social Responsibility Report, please visit: http://www.wyndhamworldwide.com/category/corporate-social-responsibility