Ian Carter

Position - President of Global Operations and Development, Hilton Worldwide


Ian Carter was appointed president of global operations for Hilton Worldwide in early 2008, having previously held the position of chief executive of Hilton International for three years. Prior to joining Hilton, he was an officer and president of Black & Decker Corporation, Europe, Middle East, Africa and Asia. He has broad international general management and marketing experience, having worked in many locations in the US, Europe and the Far East. He worked his way through sales, marketing and product management to reach the general management level at General Electric as president of the Specialty Chemicals business. He has also served as a non-executive director on the Board of Burberry Group Plc. and is a patron of hospitality in action and chairman of the Hilton in the Community Foundation. He is also chairman of International Tourism Partnership and serves on the board of the International Business Leaders Forum.

Ian discusses Hilton

Earlier this year, we witnessed the greatest environmental disaster in US history, which destroyed the Gulf shore, its ecosystem, the livelihood of local inhabitants and economic development. As many in our industry, including Hilton Worldwide, were adversely affected, it serves as a reminder of the fragile balance between business and our environment.

According to the United Nations World Tourism Council (UNWTO), international tourist arrivals grew by an estimated 7% year-over-year during the first half of 2010. These figures not only reinforce the arrival of better times for our industry, but highlight the tremendous opportunity and greater responsibility to provide more sustainable hotel operations, encourage more efficient travel worldwide, support and strengthen economic development in the communities where we operate and further educate our guests on how they can have a positive impact on society as they travel the globe. Through innovation and collaboration with industry and multi-stakeholder organisations, such as the International Tourism Partnership (ITP), we can share best practices, embed sustainability in all facets of our industry and share in the ITP’s mission to provide practical solutions for responsible and sustainable tourism.

At Hilton Worldwide, our commitment began more than 90 years ago with our founder Conrad Hilton who believed in the power of travel to improve understanding among the peoples of the world. Conrad’s philosophy, “World peace through international trade and travel”, became a personal mantra and the foundation of an industry of hospitality that creates economic opportunities, preserves local cultures and sustains the environment in which we do business.

With more than 3,600 properties and 150,000 team members in 82 countries, we know that Hilton Worldwide can leverage our global footprint while allowing our properties around the world to engage in their communities in a way that creates sustained business and social impact.

Sustainability is one of the defining issues for our industry—and its relation to population growth, consumption, globalisation, resource depletion and innovation—requiring a strategic and integrated approach.

By 2014, each of our properties will have reduced its energy consumption, CO2 emissions and waste output by 20% and its water consumption by 10%. To achieve these goals, we conducted internal tests over the past two years, which led to the unveiling of our awarding-winning proprietary system called LightStay, which analyses and reports our sustainability performance across our global portfolio of hotels.

Within the first year of its implementation, and with data from more than 1,300 properties, we reported 2009 savings in energy enough to power 5,700 homes for a year, water to fill more than 650 Olympic-sized pools, and reduced carbon output equivalent to taking 34,865 cars off the road. By the end of 2011, Hilton Worldwide’s entire global portfolio will use LightStay, making us the first major multi-brand company in the hospitality industry to require property-level measurement of sustainability. Consequently, measurement of sustainability performance has become a brand standard, on the same level as service, and evaluated accordingly as part of regular property-level reviews.

Like many of our hotel counterparts, Hilton Worldwide is expanding rapidly. More than 40% of our development is outside the US. As we continue to grow, our corporate responsibility and sustainability initiatives are critical to the short- and long-term success of our business. For example, to support our growth, LightStay delivers value to our hotel owners by providing the tools and resources to encourage sustainable development, design and construction. A calculator that assesses the impact of any meeting or conference held at any Hilton Worldwide property helps our corporate customers to measure and report their own impact.

And we’re connecting with various partners to provide sustainable alternatives for guests. For instance, Expedia.com, the online travel agency, offers more than 300 of our properties as part of its Green Hotel Program, and AT&T, Apple and IBM—part of our Innovation Collaborative—provide an array of paperless meeting options for attendees, iPhone applications and internet options at select properties.

Our commitment truly begins at the top and is deeply embedded in our core values. It has led to the appointment of a new vice-president of corporate responsibility and a vice-president of global diversity who are leading the development of our global corporate framework to ensure that we’re ultimately creating an experience that team members are proud of and guests will remember. This testament has led to industry-wide recognition including Travel & Leisure magazine’s Global Vision Award Winner for 2010 and the People’s Choice Stevie® Award for Sales & Customer Service—Favorite Customer Service in Leisure and Tourism.

We pride ourselves on our performance and we’re always exploring new ways to deliver the best solutions for our guests, team members and partners. To find out more, visit www.hiltonworldwide.com.


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