Sustainability flourishing in Middle East

The Iberotel Miramar Al Aqah gained Green Globe certification.

The Iberotel Miramar Al Aqah gained Green Globe certification.

Hotels in the Middle East can have a reputation for providing the ultimate in luxury experiences with little regard for waste or resources, but continued growth in Green Globe certification tells another story.

Sustainable certification organisation Green Globe has been working with a number of hotels and resorts in the region who are working hard to improve their environmental initiatives.

Companies including Movenpick, Jumeirah, Sofitel and IHG have all been recognised by Green Globe for their sustainable programmes. Even the most renowned properties including the Burj Al Arab, and resorts on the Palm have achieved certification.

The Iberotel Miramar Al Aqah is the first hotel on the east coast of the UAE to receive Green Globe certification.

The award is given to hotels that measure their environmental impact and then develop and implement strategies to reduce those impacts thereby achieving desirable outcomes for sustainable tourism. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO) and is part owned by the World Travel & Tourism Council (WTTC). They have produced their International Standard for Sustainable Tourism by which they measure and award certificates to participating hotels.

Area General Manger & Business Development Manager Iberotel Hotels and Resorts, Ashraf Helmy said, “We are highly honored and extremely happy to receive this award. It adds another feather to the cap of Iberotel Group by selecting one of our properties amongst all the other excellent international hotel chains in the UAE. We would like to share our experience with others in the region as well, as we believe it will encourage other properties in the country to implement such procedures in an effort to save the environment.”

Ashraf added all the properties of the Iberotel group are committed to preserving, protecting and enhancing the environment. “The group has strived to progressively reduce use of natural resources and recycle waste and this award will act as a further incentive in our efforts in this direction.”

Eco Green Hotel also reported Ashraf, “I see our resort as a window for hotel guests to become aware of environmental issues and the huge impact the travel and tourism industry has on the environment, because they have leisure time to think about such things when they are on vacation. It is great to see when something really ‘clicks,’ and families will transfer this knowledge to their lives back at home to actively contribute to protecting the environment themselves.”

Several members of the International Tourism Partnership have properties in Africa and the Middle East, including IHG and Carlson Rezidor and they are also working to reduce their environmental impact in the region, as well as working sustainably with their local communities.

Additionally, ITP programme the Youth Career Initiative is active in the region, working with hotels to provide training and education opportunities for disadvantaged young people, providing them with real world experience, mentoring and life skills to improve their prospects for the future.

You can watch a Green Globe video about the Miramar Al Aqah, its green activities and certification by clicking here.

Lobby of the Miramar Al Aqah

Lobby of the Miramar Al Aqah

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