New coalition for Asian green hoteliers launched

Launching HOT at HICAP

Launching HOT at HICAP

A new coalition for sustainable hoteliers in Asia Pacific - Hotel Owners for Tomorrow (HOT) - has launched at HICAP 2016. The founding signatories of the HOT initiative will represent the first high profile coalition of hotel owners in Asia committed to a fixed set of sustainable actions, supported by brands, management companies, and industry supporters.

With the region becoming a target for rapid growth, sustainability needs to be high on the agenda, so a wide range of industry leaders are introducing HOT as a rallying platform to hotel owners in Asia. Launch partners including AKARYN Hotel Group, the Global Sustainable Tourism Council, Horwath HTL Asia Pacific, Hyatt Hotels Corporation, ITC Hotels, the International Tourism Partnership, Kokotel, Marriott International, Meritus Hotels & Resorts, Nikoi Island, PATA, Six Senses Hotels Resorts Spas, Swire Properties, TAJ Hotels Resorts and Palaces and Wyndham Worldwide.

Eric Ricaurte, Greenview Founder and CEO said, “The initiative is simple. Commit to five actions to raise awareness and spread best practice. We will build the coalition to provide recognition for hotel companies, global industry organisations and hotel development players who are committed to the future of the industry.”

The five actions for building a sustainable future are: to incorporate sustainability from the beginning of investment decisions; to evaluate one renewable energy project and one efficiency project per property per year; to routinely monitor and benchmark sustainability performance; to support brand efforts; and, to share best practices.

Ricaurte said, “By becoming a signatory, owners will not only receive distinction for helping shape the industry in their destinations, they will also benefit by identifying future costs of regulation, opportunities for increased ROI on investments, and accessing capital from equity partners which require strategy, disclosure and action on Environmental, Social and Governance (ESG) issues in order to do business.”

“Asia is the centre of the planet’s future. It is also the battleground for sustainable development. More hotels are going up in Asia than the rest of the world put together. More people live in Asia who will attain a better quality of life. More resources will be needed in Asia to support this growth than anywhere else. The solutions to the planet’s problems will be scaled in Asia and that’s why we are here driving this initiative and inviting all hotel owners to join us.”

Six Senses Hotels Resorts Spas president Bernhard Bohnenberger said, “We are delighted to be a partner in Hotel Owners for Tomorrow. Sustainability lives at the foundation of Six Senses and is one of our highest priorities when it comes to building properties and operating them. We