Turkey Design Mission leads the way on sustainable regeneration for 2023


Turkey Design Mission aims to ensure sustainable regeneration and tourism projects


Turkey is expected to become the 9th largest economy in the world by 2050 and it is predicted that the average growth for 2012-2017 will be 5.2%.

The country benefits from its geographic position and its ability to serve European, Middle Eastern and African markets. With a strong economy and a vibrant tourism industry, many global hotel chains have targeted the country for growth.

According to the Ministry of Culture and Tourism, the number of foreign travellers arriving in Turkey for the first three months of 2013 was 5.2 million; a 13.5% increase on the same quarter last year. With the celebrations for the 100th Anniversary of the Turkish Republic in the near future, a goal has been set to reach 70 million tourist arrivals to Turkey with US$80 billion by 2023.

It is these projections and trends which initiated the proposal of a forum with the official endorsement of the Ministry of Culture and Tourism of Turkey – The Turkey Design Mission Edition III. This initiative will be Turkey's only event to gather the key stakeholders involved in development projects as part of the Hospitality focus in the region along with the Urban Regeneration scheme.

With a perfect mix of 150 Developers, Architects, Interior designers, Engineers, Contractors, Project Management Consultants, Design Consultants, Procurement professionals and Advisory services across Hospitality, Commercial and Residential sectors, this forum - taking place on November 14th and 15th - will explore the opportunities and challenges emerging in light of the rapidly evolving design and build process.

As the “green” building movement gains momentum, there are increasing opportunities for hoteliers to take advantage of the latest innovations in sustainable design, and incorporate them into their new-build properties.

With the Turkey Design Mission 2013 focussing on regeneration, the country seeing rapid urban transformation, and the Turkish government taking steps to ensure that ecosystems, green parks and forested areas are preserved in and around city spaces, designing sustainability in at the grass roots level is the easiest way to ensure responsible development with long term benefits for tourism and the local community alike.

The implementation of the Mission’s design platform where hotel owners and operators alongside architects, interior designers, developers and construction companies will gather to efficiently implement green building norms and sustainability in their ongoing and upcoming projects, is a great way to ensure that sustainability is built in at ground level.

Key discussions delivered by industry experts will include; Turkey’s tourism development strategy for 2020; the $400 billion Urban Regeneration Industry; analysing the disparity over hotel rooms’ demand and supply in Turkey and its long term effects. From the design and architectural standpoint, Global Heads of Design from International Hotel Brands will discuss the design and brand standards for their respective hotels and the inclusion of sustainable measures as well as an architects session debating a sense of place in an international context.

The agenda will also include face to face interactions with the Developers, Architects and Interior Designers looking to source the most innovative products from International solutions providers and most importantly lead goal setting discussions to prescribe the standards to be met as part of Turkey's Vision of 2023 in the Real Estate sector.

Ravi Kumar, Director at IDE says, “One of the key markets looking at significant boosts is the Real estate sector in Turkey; therefore, IDE is launching its global Design Mission series in the Turkish building and construction market to effect immediate business propositions amongst International and national business leaders, whilst sharing ideas, acquiring more knowledge on innovative products and understanding best practices that will help this region compete successfully on the world stage. It is by strengthening the international ties that Turkey can place itself among the top 10 economies in the world by the year 2023.”

To register for the event visit the website here.

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