Futuregreen Hospitality Forum

Future Green Hospitality Forum

On Friday, May 31, 65 high-level executives from hotel brands (Hyatt, Marriott, Starwood included), design firms and manufacturing companies gathered together in New York’s Crosby Street Hotel for an 'ideation' session.

The premise of the meeting was to address how hotel design and technology can act as a catalyst for positive change in the future.

The main goal was to elevate social and environmental sustainability to the top of the hotel industry’s agenda. Alex Steffen, a planetary futurist and author of Carbon Zero led the brainstorm session to identify challenges. Here are some of the key ones that stood out:

  • Potential elimination of certain standard in-room technologies like the alarm clock or the room phone
  • Implementation of a guest reward system for sustainability
  • Creation of a crowd-sourced online portal that reveals hotels’ sustainability credentials in order to educate the public

Anne Geiermann, Corporate Vice President of Product and Brand Development, Hyatt Hotels Corporation commented:

At Futuregreen, we sat down with both designers and suppliers to discuss potential sustainable solutions, and our collective reach as an industry. We walked away with many good ideas to take back to our teams--to see how we might provoke change on our end.

Michael Suomi, Founder of Futuregreen and Principal & VP of Design of Stonehill & Taylor told Green Hotelier that the purpose of the day was to be action-orientated, getting people around a table to turn challenges into actionable solutions. He hopes that each year's resolution, drawn up in the session, will have an impact on hotels' sustainable efforts in years to come.

The Futuregreen Advisory Board is currently drafting a commitment letter that will be ratified by all attendees. The forum self-reports on progress every year and offers a refinement of initiatives and best practices. Following the inaugural Futuregreen Hospitality Forum in 2012, delegates signed a commitment to create projects that use locally produced products and materials, including a pledge to support manufacturers in the United States when working on U.S. based projects.

Leave a Reply