Is sustainable hospitality a viable business investment for hotels?

Is sustainable hospitality a viable business option?

Is sustainable hospitality a viable business option?

Hoteliers attending the upcoming CEE & CIS conference can access the expertise of Arturo Cuenllas to learn how they can build sustainability into their developments and operations, as well as sharing best practice with some hospitality leaders.

With technology and innovation advancing the standards of sustainability, it is now easier than ever to make those small changes to become a greener and more eco-friendly hotel. Creating a sustainable environment, location and building is a challenge many hoteliers are not willing to undertake but it is an important part of maintaining a successful business plan. These challenges can seem impossible to overcome but building a strategy to create this sustainable environment reduces costs and generates business opportunities.

Arturo Cuenllas, the author of many case studies and publications about management and sustainability in hospitality and the Founder of Conscious Hospitality, a Hospitality Educational Consultancy in Management, Leadership and Sustainability, states that, “A hotel can definitely be more sustainable. This means that sustainability will be incorporated in the business strategy and throughout all of the business processes. Any hotel company can strive to develop a green building, may be certified under LEED (Leadership in Energy & Environmental Design) or BREEAM. It can also improve its operations and train its staff. Innovation, creativity and collaboration with suppliers are key aspects as well for improving social actions and reducing environmental impacts. In this way, working towards sustainability can be seen as a new dimension of quality management and as a new philosophy of doing business.”

At the Leaders in Hospitality CEE & CIS Summit, organised by the International Business Council, Arturo will discuss sustainability and other opportunities, challenges and trends the hospitality industry is facing in an interactive panel. This year, scheduled in Budapest, Hungary at the Danubius Hotel Flamenco on May 28th and 29th, the two day summit will bring together over 200 hoteliers and hotel chains, yet again setting the business agendas of the hospitality industry for the upcoming year. The event provides an open forum for attendees, speakers and sponsors to communicate their ideas.

Panellists and speakers from top hotel chains and leading hotelier influencers will be participating at the summit in Budapest. Christian De Barrin, CEO, HOTREC, Ivona Meisnner, CEO, Best Western International, Arild Hovland, Senior Vice President Business Development, The Rezidor Hotel Group and Oliver Fodor, Head of Tourism Administration and Catering Unit in the Deputy State Secretariat for Tourism, Ministry for National Economy of Hungary to name a few. You can find more information about Leaders in Hospitality CEE & CIS Summit at

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