Last week Jumeirah Group, the Dubai-based luxury hotel company and a member of the International Tourism Partnership , marked the start of the World Economic Forum (WEF) with a release of ten turtles at Madinat Jumeirah.
One 70kg loggerhead and four young hawksbill turtles were released with satellite tags in addition to two green turtles and three hawksbill turtles.
All were returned to the waters after a period of rehabilitation thanks to the Dubai Turtle Rehabilitation Project (DTRP) at Burj Al Arab Jumeirah  and Madinat Jumeirah . They can be tracked over the coming months by logging onto the facebook page .
The turtle release was hosted by Jumeirah President and Group CEO, Gerald Lawless  and French-American explorer, filmmaker and diver Celine Cousteau, grand-daughter of conservationist Jacques Cousteau.
Mr. Lawless said: "Since 2004, we have been enormously proud to support the Dubai Turtle Rehabilitation Project which has successfully rehabilitated and released 710 turtles to date. We are also honoured to welcome the World Economic Forum’s Summit on the Global Agenda 2014 back to its home in Dubai, Madinat Jumeirah. This event brings together leaders from across the globe to discuss ssues that impact our world and introduce solutions for a better future. Therefore we are delighted to mark the occasion with a special release of ten turtles back into their natural habitat.”
Around 100 guests attended including WEF delegates, ministers, government officials, Members of the Global Agenda Councils, CEOs of the top global travel and tourism companies. WEF is the world’s largest global brainstorming event and brings together over 900 Members of the Network in Dubai to explore the latest developments in business, society, technology and to provide a better understanding of the fundamental transformations impacting our world.
The rescued turtles had all been nursed back to health by the DTRP, one of the longest standing Corporate Social Responsibility initiatives in the region and the only project of its kind in the Middle East. New technology and smaller tags weighing just 39 grams enable the team to monitor smaller, younger turtles. After this release the DTRP will have tagged 29 turtles to date.
Based at Burj Al Arab Jumeirah and Madinat Jumeirah, the project is run in collaboration with Dubai’s Wildlife Protection Office, with essential veterinary support provided by the Dubai Falcon Hospital and the Central Veterinary Research Laboratory. The day-to-day running of the project and the animal husbandry is managed by Burj Al Arab’s dedicated aquarium team.
The Dubai Turtle Rehabilitation Project impacts the national, regional and international sea turtle populations by increasing the number of animals in the environment that would have otherwise perished. Only one out of 1000 sea turtle hatchlings will reach sexual maturity. By saving these animals and releasing them back into the wild we are increasing the chances of the number of turtles that could possibly reaching breeding age. The DTRP is based at Burj Al Arab and Madinat Jumeirah and is run in collaboration with Dubai’s Wildlife Protection Office, with essential veterinary support provided by the Dubai Falcon Hospital and the Central Veterinary Research Laboratory.