- Green Hotelier - https://www.greenhotelier.org -

New hotel booking platform prioritises sustainability

GreenHotelWorld.com [1]


A new hotel booking platform which prioritises hotels by their green practices, announced its official launch at the ITB in Berlin earlier in March.

GreenHotelWorld.com [2]aims to provide eco-conscious travellers with an online booking platform to search and filter more than 5,200 green hotels based on their certified and verified green practices, and is the first to compensate the carbon emissions of all overnight stays of its customers at no additional cost.

Operating from the Netherlands, Switzerland and Spain, GreenHotelWorld uses a unique “Green Rating” algorithm to ensure that green hotels certified with the highest quality ecolabels are given the highest priority to consumers.

Robert Boer, founder of GreenHotelWorld said, “There are many green hotel certification labels with different focus, quality and credibility out there. Our Green Rating algorithm helps the eco-conscious traveller to search and filter through these labels and select hotels based on their certified and verified green practices.” Green practices can include the protection of the environment, social responsibility, support for local economy and / or preservation of cultural heritage.

The website has systemised the standards introduced by the Global Sustainable Tourism Council [3](GSTC) to determine its green practices categorisation. The GSTC serves as the international body for establishing and managing standards for sustainable tourism and is recognised as the accreditation body for green hotel certification labels.

Willem Blom, co-founder and head of Business Development and Partnerships said, “If you cannot find a green hotel in your preferred destination, we provide you with more than 120,000 other options through our partnership with Expedia. To assure you a green stay in these hotels as well, we compensate the CO2 emissions of all your overnight stays at no additional cost.”

GreenHotelWorld has partnered with myclimate [4], one of the world’s leading providers of voluntary carbon offsetting measures, to calculate and compensate the CO2 emissions of its users’ bookings. “At the end of each year, we ask myclimate to audit our bookings and determine if we have compensated sufficiently based on our estimated average of 26.6 kg per overnight stay”, said Boer. “We are really happy with the projects myclimate has selected for us in India, Kenya and Nicaragua because they combine CO2 compensation with poverty alleviation.

“Our goal is to make green travelling the new status quo and that next to location, price and availability, the hotel’s green practices become as important,” said Jonas Casanova, who leads the Technology team. “We want to appeal to all eco-conscious business and private travellers in the world to become our ambassadors, fans, followers and customers to make this green impact together.”

The carbon footprint of over-night stays and meetings can be calculated using the Hotel Carbon Measurement Initiative (HCMI) a programme of the International Tourism Partnership created in partnership with their global hotel member companies and the World Travel & Tourism Council.

The HCMI allows more than 21,000 hotels around the world to use this globally accepted measurement to calculate and reduce their carbon footprints.