Upcycling bed linen to support social enterprise and The Prince’s Trust

Upcycling bed linen into a tote bag.

Upcycling bed linen into a tote bag.

Have you ever wondered what happens to hotel bed linen that’s past its use-by date?

Where do all those pillow cases, sheets and duvet covers go when they’re no longer up to more industrial washing?

Well wonder no more as Marriott International is the first major hotel company to partner with pioneering British social enterprise, SleepingBags, to transform retired hotel bed linen into items that can be put back into hotels as guestroom amenities.

And now Marriott has launched a limited edition tote bag with an exclusive print by British brand, Lily and Lionel. The print is featured on a SleepingBags tote made in England from 100% recycled bed linen provided by U.K. Marriott hotels. This first of its kind bag is available to purchase for £20 at www.shopmarriott.com/bedlinentote with Marriott donating at least £10 from the sale of every bag to The Prince’s Trust.

Across the U.K. Marriott hotels have introduced hairdryer bags, newspaper bags and laundry bags made from retired bed linen into their guestrooms, helping provide a richer guest experience. The exclusively designed tote printed as a limited edition of 1,000 bags is a collaborative project that aims to highlight Sleeping Bags’ goal of reducing landfill and transforming people’s relationship to waste.

Barbara Powell, Senior Director of Social Responsibility for Marriott International says: “Marriott has a deep-rooted commitment to sustainability and is delighted to launch the Lily and Lionel bag. Not only does the bag look good but it’s also a great example of how we are working with our suppliers to create sustainable products and reduce our environmental footprint.”

Andy Marks, Founder & CEO of SleepingBags says, “If laid end-to-end, bed linen condemned by the world’s leading hotel chains in one year would go around the world more than twice. Reimagining Marriott’s wonderfully soft bed linen to create this tote bag is an enchanting way of making people re-think what waste is. The bag looks great, feels great and has a story to tell.”

Alice Stone, Creative Director at Lily and Lionel says, “Lily and Lionel is truly grateful to have been asked to take part in this inspiring project. We are passionate supporters of environmental causes and love the concept of this project. A huge part of producing our scarves is sourcing the best fabrics, and the feel of the SleepingBags tote is lovely; we’ve added our own touch with an ethereal design that is very fitting for the story that this bag has to tell.”


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