Starwood executives take on Tour de France route

Starwood Hotels & Resorts CEO, Frits van Paasschen, together with 25 other Starwood executives and associates, have participated in the company’s fifth annual Road to Awareness bike ride challenge.

The cyclists started the rigorous four-day bike ride in Chamonix on 17th August and travelled to Monte Carlo across some of the most challenging, high-altitude climbs from the Tour de France. All cyclists arrived at Le Méridien Beach Plaza in Monte Carlo on the evening of 20th August following the 570 kilometre journey.

Launched in 2008, the Road to Awareness campaign has raised nearly US$1.6 million for UNICEF and includes fundraising initiatives by Starwood hotel associates across Europe, Africa and the Middle East. Funds from this year’s Road to Awareness campaign will go towards the UNICEF Early Childhood Care and Education programme in Ethiopia, which aims to provide preschool education to the most disadvantaged children in rural communities. Starwood associates’ fundraising will contribute to the construction of 10 preschools, provide preschool education for up to 50,000 children aged six and enable UNICEF to train 10,000 young instructors to aid their learning. To learn more about the Road to Awareness and make a donation please visit


This article was kindly provided by Starwood Hotels & Resorts Worldwide, Inc.


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