Hilton brings Clean the World programme to Europe

Clean the World in Europe thanks to committed hotel partners

Clean the World in Europe thanks to committed hotel partners

Hilton Worldwide has implemented its soap re-use programme in Europe for the first time.

Expanding its partnership with Clean the World, the global hotel group and ITP member announced on Global Handwashing Day  that its innovative recycling programme will begin in Europe and support communities in need.

The Hilton Paris Opera is the first ever hotel in continental Europe to partner with Clean the World and will lead the European roll-out by contributing discarded soap and bottled amenities that will be recycled to benefit European citizens who are at risk from hygiene-related illnesses.

As the world's largest soap recycler, Clean the World has contributed to a 30% reduction in pre-adolescent deaths from hygiene-related illnesses since 2009. Hilton signed a master agreement with Clean the World earlier this year making it the organisation's largest hotel partner. With the current refugee crisis ongoing in Europe, this could be a really crucial time to implement the programme.

When Clean the World set out to establish a presence in Europe, the United States-based social enterprise focused on cities where there is a high density of hotel rooms, a dedication to environmentally friendly practices and committed hotel partners. Paris became a natural choice for expansion not only because Paris is one the world's top tourist destinations but also the early commitment from the Hilton Paris Opera.

Clean the World founder and CEO Shawn Seipler said, "Since 2009, Clean the World has distributed more than 700,000 hygiene kits in the United States, Canada, and Asia, while diverting 3,600 metric tons of waste from landfill.

“European hotels have a strong commitment to managing their environmental footprint and are always looking for new ways to embrace responsible action. This expansion is significant for us, and we couldn't ask for a better launch partner than Hilton Paris Opera and Hilton Worldwide. The timing of this announcement is especially meaningful for us, because today is Global Handwashing Day."

Seipler says there has been increasing interest in soap recycling as awareness of Clean the World spreads through the hospitality industry.

Hilton Paris Opera General Manager, Sofia L. Vandaele said, "I learned about Clean the World in 2009 when I managed a hotel in New York City and implemented the programme there in three different locations. They offer a clever, inventive solution that reduces our landfill impact while also helping people who are at risk from hygiene-related illness. I'm proud Hilton Paris Opera is the inaugural Clean the World partner in France and on the European continent, bringing our global partnership to life in this part of the world."

Hilton Worldwide is Clean the World's largest global partner, with more than 560 properties participating in the soap and bottled amenity recycling programme. Maxime Verstraete, vice president of sustainability, Hilton Worldwide said, "Our partnership with Clean the World is a testament to the efforts of our hotels around the world to reduce our impact on the environment. We are very proud to see our partnership with Clean the World help expand soap recycling and hygiene to new territories."

Soap repurposing is just one element of Hilton's larger global waste solutions programme known as RePurpose, which focuses on eliminating waste sent to landfill. RePurpose provides resources that support Hilton's global portfolio of hotels in their efforts to reduce waste and increase recycling of items ranging from soap to bed mattresses to food. Collectively, Hilton hotels have reduced waste by more than 26% over five years, achieving the company's initial waste goal two years ahead of schedule.

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