Premier Inn sets sustainable fish record

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Making sure all seafood is MSC certified

Premier Inn has become the world’s largest Marine Stewardship Council (MSC) certified national hotel chain.

All Premier Inn restaurant brands, including Beefeater, Brewer’s Fayre and Table Table, will feature the MSC ‘blue tick’ on menus. With a total of 635 locations now serving fish with the blue MSC label, diners will now be able to order an MSC certified meal from hundreds more locations in the UK, an overall increase of 27%.

As a result an extra three million certified sustainable portions of fish and chips will be served across the UK.

Every MSC certified fish dish served creates an increased demand for sustainable, fully traceable fish from ocean to plate. The result is that more fisheries choose to improve their sustainability to meet the MSC standard, helping to ensure the future health of fish stocks.

James Pitcher, Director of Sustainability for Whitbread, said, “It is becoming ever more important for the hospitality industry to operate a sustainable, traceable supply chain and it is something we have been focusing on for a while now. Our customers expect us to do the right thing, so we are immensely proud to have achieved MSC certification for our restaurant brands.

“Whitbread is committed to sourcing products responsibly and we hope this will be a landmark step in helping set standards across the industry. The MSC’s certification and ecolabelling program enables everybody to play a part in securing a healthy future for our oceans.”

George Clark, MSC UK Commercial Manager, said, “It’s great news that UK diners have more sustainable choices when eating out. Beefeater, Brewers Fayre, Table Table, and all our other certified restaurants are doing a great job of making eating-out more sustainable. Casual lunches, fish and chip suppers, slap-up dinners and even room service; all of these can now include MSC certified fish. Looking for the MSC ‘blue tick’ ecolabel on menus will ensure your fish has been sustainably caught and help protect our oceans for the future.”

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