W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc., announced a new partnership with will.i.am and The Coca-Cola Company to bring the EKOCYCLE™ brand to W Hotel rooms around the world.
The sustainability Initiative launched in New York City and will roll out globally ensuring W Hotel rooms will have sheets and bedside chargers made in part from recycled plastic bottles.
W Hotels beds will be made with new EKOCYCLE™ sheets, which are made in part with rPET (polyester partially made using recycled plastic). Rolling out in North America with global properties to follow, each king size sheet set uses approximately 31 recycled 20 oz. plastic bottles – equating to more than 268,000 plastic bottles across all W Hotel beds in North America.
Guests are reassured that they won’t notice a difference, as the more sustainable sheets are made using the same high quality process as the W brand’s current bedding, with the only difference being the use of recycled polyester instead of new polyester.
W is keen to recycle even more plastic, so they are introducing a new device to the nightstand. The Mobile Charger and Accessory Valet (MCAV), is a USB charging device, jewellery/watch stand and an alarm clock. Developed by Miniwiz , an emerging engineering firm from Taipei focused exclusively on post-consumer recycled material design applications, the MCAV is partially created out of three recycled plastic bottles and is available in six colours, including gold, red, hot pink, black, white and silver.
Sarah Doyle, Global Brand Director of W Hotels Worldwide said, “W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road. Working with will.i.am and Coca-Cola’s EKOCYCLE brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time.”
The EKOCYCLE concept was born after will.i.am was inspired to turn waste left behind at a Black Eyed Peas gig into recycled sought-after objects and joined forces with The Coca-Cola Company. EKOCYCLE™ aims to work with iconic brands to help consumers recognise that items they consider waste today can live on as brand new lifestyle products they can use tomorrow. Starwood Hotels & Resorts share a similar vision when it comes to global sustainability.
“I am very excited to bring the EKOCYCLE movement to W Hotel guests around the world,” said will.i.am. “When it comes to finding partners for the EKOCYCLE initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish. The new EKOCYCLE sheets and chargers that will now be at W are further proof that we can transform so much of the way we live through more sustainable, recycled materials.”
Bea Perez, Vice President and Chief Sustainability Officer at The Coca-Cola Company said, “The EKOCYCLE brand mission is to excite and inspire people around the idea that waste can be valuable and create new, desirable products. Starwood Hotels & Resorts Worldwide has been a likeminded innovator of sustainable solutions and longtime partner of Coca-Cola. We’re delighted that W Hotels is joining the EKOCYCLE movement and providing hotel guests worldwide with the opportunity to experience sustainable luxury with EKOCYCLE sheets.”