Radisson Blu marks Earth Day with Just a Drop partnership

Water pump in Uganda

Water pump in Uganda

Radisson Blu hotels are celebrating their new partnership with the international water aid charity by holding three days of activity, starting on Earth Day, this Wednesday 22nd April.

Aiming to raise awareness of the millions of people around the world that do not have access to safe drinking water, Radisson Blu hotels will hold Walk for Water events between 22nd – 24th April. The events will benefit the ‘Just a Drop’ charity.

Over the course of the three days, nearly twenty Radisson Blu hotels around the world will invite guests to walk for roughly 35 feet (10 metres) carrying ‘jerry cans’ full of water to illustrate the daily struggle millions of people around the globe face in their efforts to access safe drinking water. For every 330 feet (100 metres) walked, Radisson Blu will donate funds to provide one child with safe drinking water for life through Just a Drop.

Through these events the hotel chain expects to provide more than 280 children with access to safe drinking water.

The Walk for Water events take place to celebrate a new global partnership with Just a Drop and to prepare for the launch of ‘Blu Planet’ on Monday 27th of April, a brand-wide focus in all Radisson Blu Hotels and Resorts on conserving and protecting the earth’s water supply. The Blu Planet programme hopes to provide clean drinking water for life to 12,000 children annually through the ‘Just a Drop’ partnership as well as reducing water consumption in the hotels.

Inge Huijbrechts, Vice President, Responsible Business said, “We are really proud to instigate this global initiative to support communities that suffer a lack of clean drinking water and hope that this activity highlights to our guests and staff alike what millions of people across the globe experience every day in the search for clean water. We look forward to working with Just a Drop in the future to drive our group-wide water sustainability initiative, helping to save this scarce natural resource.”

Guests can look out for ‘Walk for Water’ events taking place in the following hotels worldwide:

Radisson Blu Belorusskaya Hotel, Moscow
Radisson Blu Hotel, Amsterdam
Radisson Blu Hotel, London Stansted Airport
Radisson Blu Waterfront Hotel, Stockholm
Radisson Blu Scandinavia Hotel, Copenhagen
Radisson Blu Plaza Hotel, Oslo
Radisson Blu Hotel, Dubai Deira Creek
Radisson Blu Hotel, Frankfurt
Radisson Blu Bosphorus Hotel, Istanbul
Radisson Blu Hotel Waterfront, Cape Town
Radisson Blu Aqua Hotel, Chicago
Radisson Blu Mall of America
Radisson Blu Minneapolis Downtown
Radisson Blu Warwick Hotel, Philadelphia
Radisson Blu Elizabete Hotel, Riga
Radisson Blu Hotel, Kyiv Radisson Blu, Beijing
Radisson Blu, Milan
Carlson Rezidor Head Offices in Minneapolis, Brussels & Singapore

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