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Mr. Young Wee Lee, a senior manager with Air Products Asia, Singapore is a frequent guest of The Fern’s 5-star Mumbai hotel, Meluha The Fern and enrolled with the Green Cover reward programme recently.
“The Fern's Green Cover reward programme is our latest offering that combines excellent reward returns with our trademark environment initiatives. The response is fantastic and has opened a new window of co-operation between our guests and us. Green Cover is an insurance for a greener tomorrow,” said Mr. Alan D'Mello, Brand Director, The Fern Hotels & Resorts.
Green Cover is a product of The Fern brand’s conversations with its guests. In a guest survey, an overwhelming majority appreciated the green initiatives The Fern brand has dedicated itself to and 73% indicated they would like to do more to help the environment if they had more time or better opportunity.
With Green Cover, The Fern - known for its pioneering leadership in carbon reduction in its hotels - has created a new category of ‘green’ loyalty programmes. Each Green Cover member receives a tree in his honour and for the first time, will be able to donate some of their points towards ‘green’ initiatives in support of NGOs such as Grow-Trees.com, WWF, Sanctuary Asia and the BNHS.
The Fern Hotels & Resorts, CHPL: Concept Hospitality Pvt. Ltd. is an Indian management company operating hotels, resorts and serviced apartments across India at more than 24 locations under The Fern, The Fern Residency and Beacon brands, including a selection of independent hotels. They have a vibrant pipeline of 25 projects in various stages of development.
With its baseline 'Leading environmentally sensitive hotels', The Fern Hotels & Resorts is amongst the fastest growing hotel brands in India with 1200+ rooms presently under management and 1000+ rooms expected between 2013-14. They expect to triple our inventory by 2015. Eight properties are opening in 2013.
Green Hotelier will be running a profile feature on Fern Hotels in the near future because of their many and varied – frequently innovative – approaches to improving sustainability in hotels.