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Many of Green Hotelier’s readers are working hard to be more sustainable operationally across their departments, but some are unsure whether or how to communicate their activities.
Do guests want to hear about your recycling efforts? Are business clients interested in your community outreach work? What’s the best way to shout about what you’re doing, and what is the business case for doing so? Should you be including your corporate responsibility targets and achievements in your annual reporting?
On Tuesday 23 June at 4pm (GMT+1) the International Tourism Partnership will be hosting a free webinar on Communicating Sustainability.
Expert speakers, communications consultant Jeremy Smith and Sustainable Travel International’s Vice President, Partnerships and Operations, Jeremy Sampson, will join ITP’s Fran Hughes to discuss the challenges and opportunities for hotels and how to move from talking at your audience to really talking to them.
Building on Green Hotelier’s Know How Guide to Communicating Sustainability (to be published later in June) the webinar will use case studies from hotels around the world and explore different techniques, how to avoid greenwash and how to effect behaviour change.
To register for the webinar, Free webinar.