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The company opens the report saying that its commitment to operating the business responsibly underpins their entire strategy.
They say, “We bring this commitment to life through our culture and by embedding it in all aspects of the way we work. Doing the right things in the right way engenders pride amongst our colleagues and owners, and builds trust with local communities and our guests, who hold this pledge in increasingly high regard.
“We are committed to ensuring a positive impact on the lives of all people that interact with IHG. We deliver on this commitment through our culture of responsible business and our award-winning corporate responsibility programmes.”
The 2015 report represents the half-way point on IHG’s 2013 commitment to reach a range of targets by 2017. They are making steady progress towards those targets and in some cases have already met and exceeded their original goals.
In 2013 IHG committed to reduce their carbon footprint per occupied room by 12% against a 2012 baseline. So far they have achieved a 3.9% reduction so will need to push their energy consumption and carbon reduction programmes to meet that goal in the next two years.
On the other hand, their commitment to reduce water consumption per occupied room by 12% in water stressed areas is now at 4.8% so well on track to meet that goal.
Their aim to contribute £10m to communities through monetary donations and in-kind support, including through disaster relief (IHG® Shelter in a Storm) has already been exceeded by £2.27m. And, having already succeeded at putting 20,000 people through the IHG Academy, the company has now doubled its target to 40,000 by 2017.
IHG remains a key member of ITP and has worked with the organisation and its fellow members across the core pillars of carbon, water, human rights, supply chain and youth unemployment. In the report they acknowledge: We are part of the Business in the Community (BITC) and Business for Social Responsibility (BSR) cross industry working groups on human rights as well as the International Tourism Partnership's Human Trafficking Working Group.
This work has underpinned IHG’s action which in 2015 saw the company develop and launch a Human Rights e-learning module. The learning module is available to all IHG hotels and colleagues and is designed to raise awareness of their human rights approach and support hotels to meet the human rights standard. In addition they delivered a number of human rights training sessions for their hotel leaders.
Other key achievements in 2015 include IHG Shelter in a Storm responding to 27 disasters in 17 countries including their biggest ever contribution to support relief work following the devastating earthquakes in Nepal.
Additionally, over 34,000 Green Solutions were implemented at IHG properties through the IHG Green Engage system to reduce the environmental impact of their hotels.
IHG continues to work with a diverse range of partners and organisations to further their impacts in environmental and social responsibility around the world. The company has been widely recognised and awarded for its commitments to responsible business.
One key development in February 2016 has been the launch of the IHG Foundation which aims to build on IHG’s CSR success to date and will provide support to community organisations and education providers to tackle key social challenges and break down the barriers that many individuals face in accessing employment and to help them build their knowledge and skills in the hospitality industry. The Foundation will also benefit organisations that provide support for those impacted by disasters, facilitate local community investment and protect the environment. One of the first beneficiaries of an IHG Foundation grant is ITP’s Youth Career Initiative. The grant will help fund work with survivors of human trafficking, helping to provide them with skills and practical training in a range of hotel departments in a YCI programme to equip them with a route to safe and secure employment.
You can read the full 2015 report here.