- About Us
- Best Practice
- Contact Us
Blue Badge Style, the first app and website guide to a stylish lifestyle for the less-physically-able, has signed-up the award-winning Hoxton Hotel for its first Pictorial Access Description (PAD). The new PAD will give The Hoxton Hotel opportunity to show it’s level of inclusion with a high-quality, pictorial journey through the venue, highlighting the disabled facilities in the public areas and rooms.
Timothy Griffin, General Manager at The Hoxton Hotel commented “Our hotel was designed with inclusion in mind, so we definitely want to be able to show potential clients how easy it is to stay at the Hoxton, from the front entrance to our eleven fully accessible rooms”. He continued, “Blue Badge Style’s offering means we can offer peace of mind to people with mobility issues. They can see how the hotel looks before they arrive and understand how accessible we are, as well as work out any potential problems. This isn’t just about access compliance, but demonstrating our cool, comfortable facilities, easily on our website”.
The Blue Badge Style PAD arrives as a social media-ready tool, matching the style of the venue and can be posted to a website, Facebook or Pinterest. The PAD will appear on a website as a button and once clicked, takes the customer visually through the access points before their visit. It includes overlay photos and narrative of facilities and is placed on an easy to find area of a website.
Founder of Blue Badge Style, Fiona Jarvis explains, “We’re really delighted that one of our favourite hotels, with three Blue Badge Style Ticks has become the first to have a PAD. Hotels and restaurants have often made significant investments in creating a stylish and accessible place for disabled people, but too often the information is hidden, not available on the website, or in one case, hidden beneath a paragraph about the hotel accepting dogs!”
She continues, “People with mobility issues will check out a hotel, restaurant or bar online before they go, but it’s often very difficult to work out what the obstacles are for your particular type of disability. For example a walking stick user will want to know if there’s a handrail on the stairs, whilst a wheelchair user needs to know how easy is it to get up a ramp. It’s all about knowing what to expect. Blue Badge Style’s pictorial descriptions will be as cool as the venue’s website, allowing potential customers to make an informed choice before going out and having a good time!”.
The Hoxton Hotel will receive a link to the images so they don’t have to reconfigure their website, it is hosted by BBS. The PAD will also be published on the Blue Badge Style website, and accessed via the app.
Blue Badge Style is the only company that looks at disability from the point of view of style & design, taking a stylish, pragmatic and cost-efficient approach to inclusive access, working with venue management teams, designers and architects to improve the awareness of disabled facilities. “Style is the overriding premise of Blue Badge Style, along with a positive outlook” says Fiona Jarvis, “disability need not stop you from enjoying the good things in life!”.