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International Tourism Partnership's director Stephen Farrant was interviewed at the 2013 World Travel Market on World Responsible Tourism Day.
Speaking after the round table debate into Travel & Tourism and Carbon Pollution, Stephen was asked about the future of carbon measurement in the industry.
Speaking about the Hotel Carbon Measurement Initiative he said, "The hospitality industry is galvanised behind a single clear, transparent metric."
Debate in the round table event had moved on to discuss the measurement of carbon within the airline industry and Stephen commented, "There is a clear need within the airline industry for a carbon metric to help customers' awareness of carbon. It could be a next stage of opportunity to take the learning from hotels to other sectors." And he pointed out there is a "growing global movement of leaders and innovators" who are working within sustainability.